Contact:   Mary Borneman                  Beth Meiklejohn

               Hyland’s, Inc.                    Diccicco Battista  

               424.224.4135                    Communications

               mborneman@hylands.com    215.957.0300 x225

                                                     bmeiklejohn@dbcommunications.net

FOR IMMEDIATE RELEASE

Hyland’s Announces its First Appearance in the Latin GRAMMY^® Awards Talent Lounge

Leading natural medicines provider celebrates Latin music’s hottest night and its continued commitment to Latino consumers

Los Angeles – October 19, 2009 – Hyland’s, Inc., a leading provider of natural over-the-counter medicines, announced today that it has joined the celebration of the 10th Annual Latin GRAMMY^® Awards, which take place on Nov. 5 live from Las Vegas, with a limited edition “Welcome Home, Baby” Hyland’s Health Toolbox that will be given to the show’s presenters and performers in the exclusive official backstage Talent Lounge.

“We are pleased to be a part of an evening that celebrates talent and achievement at an international level,” said Rachel Linares, Hispanic marketer for Hyland’s and coordinator of Hyland’s event participation. “At Hyland’s, we have a great respect for the Latin community and have been dedicated to improving the availability of, and accessibility to, important healthcare resources for this growing community. This is another way for us to share our message with key influencers.”

Hyland’s has created a limited edition, beautifully crafted, wooden children’s homeopathic medicine chest for the event. The eco-friendly “Welcome Home, Baby” keepsake is available in both English and Spanish and contains Hyland’s top-selling baby and 4 Kids products in bilingual packaging. The Health Toolbox includes the following products:

Teething Gel

Teething Tablets

Colic Tablets

Cold ’n Cough 4 Kids

Cough Syrup with 100% Natural Honey 4 Kids

Sniffles ’n Sneezes 4 Kids®

Calms Forté 4 Kids™

Allergy Relief 4 Kids

Bumps ’n Bruises® Ointment

Earache Drops

All of Hyland’s medicines are natural and offer parents safe and effective options in treating the health needs of children of all ages. In addition to the medicine chest, show attendees will receive a baby’s 1^st year Spanish development calendar. The company will also have many of its other products available in the Talent Lounge.

Ten fans of Hyland’s products can now enter to win their own “Welcome Home, Baby” Health Toolbox at www.ComienzosSaludables.com. Visit the site for more information. Entries will be accepted between October 19, 2009, and November 4, 2009. Winners will be drawn on November 5^th and will be announced that evening following the Latin GRAMMY Awards broadcast. No purchase is necessary.  The Latin GRAMMY Awards ceremony will air live from Las Vegas on November 5, 2009, from 8 p.m. to 11 p.m. ET on the Univision Network.

About Hyland’s, Inc.

Hyland’s, Inc., a division of Standard Homeopathic Company, develops homeopathic formulas with the highest quality natural ingredients following the strictest standards of preparation.  With over a century of commitment, Hyland’s tradition of excellence consistently provides quality and integrity in every product.  From Hyland’s Teething Tablets to Hyland’s Calms Forté, Hyland's cares for your family at every stage of life.  Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information, visit www.comienzossaludables.com, www.hylandshealthybeginnings.com or www.hylands.com.

About The Latin Recording Academy^®

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals.  The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

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